First and foremost, I hope you and your loved ones are healthy and doing well. The start of 2025 has been intense, and with all the economic uncertainty—especially around tariffs—it’s understandable that many of us are feeling uneasy.

We’re a small business powered by just eight employees, and 95% of our products are proudly made in the USA. Because of this, we’re able to keep our prices steady—even as costs rise elsewhere. We will not be passing any additional costs on to you, our customers. This is one way we’re saying thank you and taking care of our community—just as you’ve taken care of us over the years.

Your loyalty means everything. It’s because of customers like you that we’re able to weather uncertain times—when many other small businesses may not.

Thanks to your continued support, we’re pushing forward—working hard to deliver the socks and service you love, at the best price we can.

To help our customers in the face of rising prices, we'll continue to run money-saving promotions and lower our free shipping threshold for the next few months. We truly believe that it's important for you to continue to invest in your well-being despite the current challenges.

There’s also a lot to look forward to: new styles in our mid-calf line, an all-new everyday sock designed with comfort and affordability in mind, and special releases inspired by some truly incredible people.

We can't wait to share it all with you. In the meantime, take good care of yourselves and the people who matter most. 

Talk soon,

Eric Smith
Founder & CEO